Blending data-driven UX / UI architecture with marketing, engineering digital experiences that turn visitors into community members. From ERP-powered e-commerce workflows to social media campaigns, my 8+ years shaping brands merge technical precision with visual storytelling—proving that we are built to be Homo Universalis.
Marketing
HotelShops (2023-Present): Created TikTok campaigns + Adobe/Affinity Suite assets with Metricool analytics integration
Skroutz (2021-2023): Developed liquid template auto-descriptions + semantic SEO keyword curation
ESTE SHOES (2017-2020): Ran FB/Google Ads campaigns while innovating sustainable material research
Strategic Edge: Blends political science communication theory with viral platform mechanics (TikTok micro-content + liquid templating).
Skroutz (2021-2023): Developed liquid template auto-descriptions + semantic SEO keyword curation
ESTE SHOES (2017-2020): Ran FB/Google Ads campaigns while innovating sustainable material research
Strategic Edge: Blends political science communication theory with viral platform mechanics (TikTok micro-content + liquid templating).
USABILITY
Optimized e-commerce interfaces at HotelShops using UI/UX principles
Redesigned SKU taxonomies at Skroutz (+ filter system overhauls)
SAP ERP workflow mastery at FOURLIS Group (order encoding/optimization)
Technical Foundation: KNIME data workflows + PowerBI dashboards (certified) intersecting with Adobe XD/Illustrator proficiency.
CREATIVITY
Political Science thesis on ideological narratives → applied to brand storytelling
Infographics certification (Michigan State) → data visualization in marketing
Fusion 360 + Premiere skills → 3D product demos for TAF/Intersport platforms
Differentiator: Translates abstract concepts (political theories) into shoppable content ecosystems.
operation
SAP-driven purchase order automation across 4 countries (FOURLIS Group)
Inventory/promotion algorithms at Inditex (window display ROI analysis)
Sustainable manufacturing workflows at ESTE SHOES (material innovation → production scaling)
Proof Point: Reduced cross-border order errors by 18% through Vendallion platform optimizations
HAVE WORKED FOR
